Where data, technology, and craft are judged by real-world outcome.
Not a celebration of campaigns — the recognition of marketing as a measurable, accountable, and intelligent discipline. Inaugural South India Edition.
For decades, Indian marketing awards rewarded creativity, craft, and aesthetics. But the discipline has fundamentally changed — built today on data pipelines, attribution models, AI-led personalisation, and measurable business outcomes. No major Indian award was built to evaluate it.
Prajna is Sanskrit for wisdom and intelligence. We celebrate the depth of thinking behind the work — not its flashiness.
Evaluation focuses on how enterprises and academic institutions put data and technology at the core of their marketing: revenue lift, customer acquisition cost, retention, conversion velocity, and the financial signal of marketing done well.
Where the work is measured
From campaign aesthetics to data intelligence and measurable business outcomes.
A new generation of operators who speak in cohorts, signals, and conversion lift — not impressions. CMOs are now accountable for pipeline, payback, and platform efficiency.
Forty percent of every score at Prajna is reserved for verifiable business outcomes. The work must have worked.
The depth of thinking behind the work. The quality of data that informed it. The intelligence that made it matter.
Every entry is assessed across six dimensions that spell the award's name — scored by an independent jury and weighted toward what actually moves a business.
We celebrate depth of thinking, not surface-level execution.
Independent evaluation. No industry politics. No compromises.
Real business outcomes — revenue, retention, growth — matter more than impressions.
Recognition across brands, agencies, startups, and academia.
Every entry is assessed across six dimensions that spell the award's name.
Depth of understanding the business problem before action was taken.
Rigour and quality of the data analysis that informed strategy.
Smart, purposeful use of technology and AI within the marketing stack.
The quality of strategic decisions made from insight to execution.
The clarity and coherence of the execution path and implementation.
Measurable outcomes and verified business impact.
Because measurable business outcomes matter more than visibility. A campaign might reach millions but fail to drive real growth — Prajna rewards intelligence that actually works.
Senior CMOs & marketing practitioners evaluate all entries.
40% of scoring is based on verifiable business results.
The PRAJNA systematic evaluation framework prevents subjectivity.
Recognition is based on merit alone.
All evaluation criteria are published upfront.
Composed of practicing CMOs, agency leaders, and marketing strategists across India.
Minimum 15 years in marketing leadership.
Across sectors: D2C, BFSI, Technology, Retail, and Healthcare.
No financial interest in nominees or sponsors.
Formal evaluation framework with a scored voting process.
Recognition spans brands, agencies, startups, and academia — each entry judged by the same outcome-first standard.
The inaugural South India Edition gathers at one of Kochi's premier convention venues — spacious, elegant, and easy to reach, with ample parking.
Chakolas Pavilion
1, NH 966A, North Kalamassery, HMT Colony
Kalamassery, Ernakulam, Kochi
Kerala 683104, India
Friday, August 14, 2026
~10 km from Kochi city centre · 25 km from Cochin International Airport · Kalamassery Metro nearby.
Tell us the problem, the data, the technology, and — above all — the outcome. Every entry is scored against the published Prajna framework.
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200–300 senior marketing decision-makers. Register to attend, or to explore a sponsorship tier.
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Thank you for registering for Prajna Awards 2026. A confirmation is on its way to your inbox — we look forward to seeing you in Kochi.
Next step: a 15-minute consultation call to identify the tier that best matches your objectives.